Adult urinary incontinence is big business. The growth of adult diapers is outpacing that of baby diapers.* By 2020, adult diapers are projected to generate $2.7 billion dollars in sales. In ten years, the sale of adult diapers could surpass the sale of baby diapers.
Adult urinary incontinence primarily affects women. Child birth, decline in the frequency of sexual activity and aging can result in the weakening of pelvic floor muscles. These muscles support the bladder. Leakage of urine with laughing, coughing, exercising is evidence of loss of support
Adult urinary incontinence is not inevitable. Women can strengthen their pelvic floor muscles. There are vaginal weights, biofeedback devices and pelvic floor muscular training for those of us who want to avoid diapers later in life.
Bloomberg Businessweek. The Adult Diaper Market Is About To Take Off. February 11, 2016