Head of Strategy
Jennifer Juma, Chief Strategy Officer at Black Girl Vitamins (BGV), leads strategy, business development, and external partnerships, including our partnerships. With an MBA from the University of Chicago Booth School of Business and experience at McKinsey & Co., Jennifer brings a wealth of knowledge in finance, consulting, and entrepreneurship to the BGV team.
Founded in 2021, Black Girl Vitamins is a wellness-focused company on a mission to address the nutritional needs of Black and minority communities. Co-founder Maxine's personal experience with healthcare disparities inspired the creation of expertly developed, tested, and fast-acting vitamins designed to tackle scientifically proven deficiencies. Committed to health equity, BGV offers a range of gluten-free, soy-free, and non-GMO products, including probiotics, prenatal vitamins, age-defying supplements, and more. Products start at $25 for a 1-month supply and can be purchased individually or in bundles at BlackGirlVitamins.co, Amazon, and other retailers. With every bottle sold, the company gives back proceeds to scholarships awarded monthly to Black women pursuing degrees in healthcare-related fields. BGV is a proud sponsor of the Howard University Women’s Basketball Team and recently announced its partnership with Chicago State University (CSU) Athletics as the official vitamin sponsor of Cougars Athletics with a spotlight on CSU’s women’s basketball team.